Revelation Wellness Trademark Use
A trademark is a brand, name, symbol, or device that identifies the goods or services of a person or company and distinguishes them from the goods and services of others. A trademark assures consumers of consistent quality with respect to those goods or services and aids in the promotion. Revelation Wellness® and Revelation Fitness® names and logos are registered trademarks, as is Love > Fear®.
Rights to trademark can last indefinitely if the owner continues to use the mark to identify its good and services. If trademarks are not used properly, they may be lost and one of the company’s most important assets may lose all of its value. Rights may be lost not only because of a trademark owner’s improper use of the mark, but through improper use of the trademark by the public.
Rules for Proper Usage of the Revelation Wellness Trademarks/Brand
Properly use the ® symbol when referencing Revelation Wellness or Revelation Fitness in writing. (Place the symbol in superscript in the upper right- hand corner of a mark when possible. A single conspicuous use is sufficient, usually on the first instance of the mark or most prominent display of the mark.)
If you desire to use the Revelation Wellness/Fitness logo you can find the appropriate logos on the Instructor Portal. This logo can be used on your website, fliers, and additional marketing materials, as well as merchandise.
If you would like your tagline or community name added to the Revelation Wellness/Fitness logos, please contact Aaron Brewer, Brand Director, at abrewer@revelationwellness.org for approval of your design.
Use only Revelation Wellness-approved artwork when using the Revelation Wellness/Fitness logos.
Do not remove, distort, or alter any part of the Revelation Wellness/Fitness trademark. Do not shorten, abbreviate, or create acronyms out of the Revelation Wellness trademarks.
Do not display the Revelation Wellness/Fitness trademarks in a way that is contrary to our mission statement.
When in doubt, ASK.
Authorized Use of Revelation Wellness Trademarks
Only Revelation Wellness and its registered Revelation Wellness Instructors (RWI) who are current with their annual fee may use the Revelation Wellness/Fitness logos in marketing and promotional materials.
You may create your own personal website to promote your Revelation Wellness classes. You may not use the name of Revelation Wellness in your website domain address.
Do NOT display a Revelation Wellness brand feature on any website that contains or displays adult content, promotes gambling, or involves the sale of tobacco or alcohol, or does not stand in alignment with our mission statement. Once you have created your website, please send the direct link of your website to Aaron Brewer at abrewer@revelationwellness.org
You may call yourself a Certified Revelation Wellness® Instructor, a Certified RevX® Instructor, or a Licensed Wellness Revelation Facilitator.
Do NOT incorporate Revelation Wellness brand features into your own product name, service name, trademarks, logos, or company names.
If you would like to use the name of Revelation Wellness in your business, for example “Revelation Wellness® at Twin Cities,” you need to seek permission.
When in doubt, email the Brand Director at abrewer@revelationwellness.org.
You may use our logo on printed documents or on websites only. You may not create your own merchandise or apparel. Please email our Brand Director, Aaron Brewer at abrewer@revelationwellness.org if you have any questions.
If you plan on using the name Revelation Wellness/RevX inside your own inventive class title, it must first be approved via email (fpatoskie@revelationwellness.org). Only approved class titles can be used in marketing and promotional material. Do NOT shorten the brand names (ie RevWell)
Example from Amia Freeman, Inneractive FITCLUB:
When I teach at the churches it’s called MOVE: Revelation Fitness®.
When I list on my website or facebook it’s inneractive FITCLUB classes with Amia Freeman and then the classes are each listed by their legal names: Zumba®, Revelation Wellness®, BarreAbove® etc…
When I teach at the Y if they bring in a class called Revelation Wellness® or Revelation Fitness® it will be listed as that and me as an instructor not inneractive FITCLUB.
